![]() Trello homepage is simple and non-distracting and nearly every link and CTA button leads the visitor to where Trello wants them to go: a sign-up page. Keep scrolling and you’ll find more details about the company and their services. There’s a clear and concise description of the company’s services accompanied by a CTA as soon as you land on the homepage. The website is designed with lots of space and branded imagery. Trello’s website does simplicity at its best. Lastly, the testimonials complete with customer photos do a great job at capturing attention and humanizing the brand. ![]() You also get a very clear idea of what Asana offers by scrolling through the homepage and other pages of their site. You’ll also notice that there’s a lot of whitespace and is generally uncluttered, which relates well for a team management tool that’s meant to organize and improve workflows for their customers. It’s tough to miss the different CTA buttons on Asana’s website. This website uses a clean and modern design that draws your attention to the most important part of the page: the CTAs. You’ll also notice a friendly smiling face as you land on their page, which is meant to reflect their buyer persona and immediately makes the company seem approachable and relatable. From email capture forms, to download links, and even “learn more” buttons, the CTAs are varied and in all the right places as you navigate through the homepage. To put all this information into context, it’ll help if we look over some examples of B2B websites that have been successful.ĭrift uses a visually striking design to guide a visitor’s eye to the most important information: titles that describe the company and powerful CTAs. Reach out to a marketing network to find solutions on how to improve your website to better convert clients and skyrocket performance. Content placement: you want to direct your visitors to call-to-actions (CTAs), as where you put content on the page matters for conversion.Īside from these three recommendations, the best thing you can do for your B2B website is to consult with professionals.Show the benefits: using client feedback is so important in demonstrating what a client can gain by working with you.Explain your products: be very direct about what you offer so that visitors have a clear idea of what your company does.These B2B website best practices will help ensure your site works towards your goal and attracts the right clients. Moreover, instead of pushing your brand, you should be pushing your success stories, like the testimonials or case studies we mentioned earlier. The tone of your website should be more straightforward and informative rather than emotional. Taking that into a consideration, a B2B website needs to be a lot more detail-heavy and include as much information as possible to help inform your client’s decision. Additionally, pricing isn’t typically fixed and is based on a specific client’s needs, so this isn’t a main motivator. It’s usually a team or department that decides whether or not to begin working with your company. When it comes to B2B websites, on the other hand, there often isn’t only one person making a decision. On a B2C website, consumers are influenced by branding and emotion and make decisions based on price. The ultimate difference between how you design a B2B website when compared to a B2C website is who you’re marketing to. This is a great way to establish credibility and get people who land on your website to trust your brand. Integrate feedback from previous clients in the form of testimonials, reviews, or case studies. ![]() ![]() Your site should be a breeze to navigate, pages should load quickly, and the content’s placement needs to follow the right flow. Good design is important, but perhaps not as important as user experience. You can also use it for other marketing professionals to help you when you need it. By working with a marketing network, you’ll have access to the best freelance SEO experts. Not sure where to begin? Hire an SEO freelancer to help you research the right keywords.Ī marketing network can help you with this by lifting the burden of finding and hiring the right freelancer off of your shoulders. This will help your site rank higher on search engines, leading to more traffic. This will help guide everything from the design of your website to your marketing campaigns.Įnsure that all the most important pages on your website are using the right keywords. ![]() Develop a specific persona for your ideal client. To reach your target audience, you first need to know who they are. Let’s take a closer look at the different elements that make up a successful B2B marketing website. There’s a lot more than just design that goes into an effective B2B marketing website. Key Elements of an Effective B2B Marketing Website ![]()
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